It was the golden age of PC search. We started out in Shenzhen, building websites and publishing product information. Buyers actively found our clients, and business felt surprisingly straightforward. Companies across industries were seeing the same thing: build a professional website, and inquiries seemed to come naturally.

The formula for success back then was simple: a good-looking website + keyword rankings = orders. Few people asked what happened after the traffic arrived.

Mobile internet reshaped the traffic landscape, while B2B purchasing decisions were still largely made on desktop. B2C brands were rapidly expanding overseas, but our B2B clients started seeing a different reality: the same budget was generating far fewer results.

Some companies grew quickly. Others lost heavily. Many business owners kept investing in promotion year after year, yet still struggled to build a reliable flow of inquiries. We kept asking one question: Where exactly was the gap?

Competition intensified. Short-form video and private-domain traffic became increasingly popular, but simply relying on video was still not enough to generate a steady flow of overseas inquiries for PCB manufacturers. To understand the real challenges of PCB export marketing, we went deeper into the industrial clusters around Shenzhen and Huizhou, regularly visiting PCB manufacturers in Bao'an, Longgang, Pingshan and Huiyang to study their export and marketing challenges firsthand.

• Visited factories and production lines, speaking directly with business owners and factory managers about their overseas marketing challenges
• Reviewed numerous competitor website and promotion cases to identify common mistakes and practical optimization approaches
• Shifted from a purely technical mindset to a marketing approach built around actual business results

We've seen business owners spend RMB 30,000 on a website only to receive almost no inquiries. We've also followed negotiations with buyers in the Middle East and discovered that their biggest concern was corrosion resistance — yet the product page didn't mention it at all. Same product. Different approach. Three times the inquiries.

AI is rewriting the rules, and old methods no longer work the same way. We chose to stay close to the manufacturing floor, moving our team to Huiyang, Huizhou, right next to Shenzhen's Pingshan industrial area.

Closer to factories. Closer to the truth. We then integrated fifteen years of hands-on experience into our technology and products.